#Ethereum (ETH) to Acquire Top-Level Domain Name With New Partnership
Ethereum has entered into an agreement with a provider of end-to-end domain services Minds + Machines Group Limited (MMX) that will let Ethereum Name Service (ENS) get a top-level domain name, according to an Aug. 3 press release.Under the agreement, Ethereum’s (ETH) consumers will be able to register their addresses with MMX’s top-level domain .luxe (an abbreviation for “Let U Xchange Easily”), which is set to be launched “soon.” The .luxe extension will reportedly enter its pre-launch phases in the near future, and go on sale to the public this October. Any domain registered within the .luxe zone can reportedly be integrated with the Ethereum blockchain and all associated services like decentralised apps (DApps), distributed storage, or smart contracts. Users will be able to choose any “user friendly” domain name, which will carry all functions of the identification of an individual’s ETH asset, instead of existing 40 character identifiers.
