ICOs can be daunting to execute, so it’s best to learn from founders that have been there, done that.
Bitcoinist spoke to 4 founders that have run successful ICOs about what they deem to be important when launching ICOs, how to best go about approaching such a gargantuan task and some of the issues they encountered when doing so.
PRIVATE SALES AND MAKING SURE YOU HAVE THE RIGHT INVESTORS ONBOARD
Having raised US$8.7 million in their March ICO, Switcheo Network chose to hold a private sale as they had “a small following from the start”. Feeding off of the buzz surrounding competing product DEXs on NEO like Neon Exchange (NEX) and Aphelion, they consulted with one of the founding partners of NEO Global Capital, Roger Lim, to accelerate their fundraising process. Jack Yeu also highlights the importance of networking within the crypto world, stating:
The advice and connections [Roger] brought to us proved to be invaluable.