Crypto Adoption Frenzy: More Than Half of Americans Familiar with Bitcoin, Litecoin and Ethereum

August 12, 2018

 

The cryptocurrency market may be experiencing a sudden bear market, but recent statistics released by the American Institute of Certified Public Accountants (AICPA) demonstrate that consumer awareness and interest in digital assets such as Bitcoin, Litecoin and Ethereum is at an all-time high. A new study published by the AICPA, conducted in partnership with The Harris Poll, has revealed that more than 50 percent of all Americans are aware of cryptocurrencies, with 54 percent of respondents anticipating the crypto market to either remain stable or increase in value in the next year. The survey also revealed that cryptocurrencies are set to constitute 5 percent of the total U.S. investment pool in the next year as retail investors enter the crypto market on a large scale.

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